The company Apnée Swimwear, whose registered office is located at 8 rue Dautencourt 75017 Paris (hereinafter “Apnée” or “we”), in its capacity as data controller within the meaning of the regulations in force regarding data protection of a personal nature, attaches great importance to the protection and respect of your privacy.

This privacy policy (as well as our General Terms and Conditions of Use and any document referred to therein) aims to inform you, in accordance with Regulation No. 2016-679 of April 27, 2016 relating to the protection of natural persons at the regarding the processing of personal data and the free movement of such data (hereinafter the "GDPR"), our practices regarding the collection, use and sharing of information that you are required to provide to us by through our website (hereinafter “the Site”).

This document is intended to inform you about the categories of personal data that we may collect or hold about you, how we use it, with whom we share it, how we protect it, and the rights you have over your personal data.

This privacy policy applies to all the services published by Apnée that you use in particular via the Site (excluding services provided and operated by third parties, in which case, it is the privacy policy of these third parties that applies and not these provisions).

1. The data we collect

By using the Site, you are required to send us information, some of which is likely to identify you and therefore constitutes personal data (hereinafter the "Data"). This is particularly the case when you register on the Site, during your first connection.

This information contains in particular the following Data:

  • Data relating to registration : refers to the Basic Data necessary for your registration on the Site, in particular to be able to place an order for our products. This Data is transmitted directly by you, by filling in the form dedicated to this purpose. These Data are as follows:

    - Your last name ;
    - Your first name ;
    - Your email ;
    - A personal and confidential password.

  • Data necessary for the execution of your order : refers to the information we need to execute your order and deliver our products to you. These Data are as follows:

    - Address and postal code;
    - Company name (optional);
    - Town ;
    - Country ;
    - Telephone number.
  • Transaction data: means the data you provide when you make purchases through our Site, such as information relating to your means of payment. The bank data collected is transmitted to partner payment service providers who help to process your transactions securely and to meet your requests.


  • Browsing data: refers to the data we collect when you browse the Site, such as the date and time of connection and/or browsing, the type of browser you use, the language of the browser, your IP address.


In the event that you connect to our services using the social network functionalities made available to you, we will have access to some of the Data of your account on the said social network in accordance with the general conditions of use of the social network concerned. We are also likely to collect some of your Data when you interact with features of these social networks, such as the "Like" features.

When collecting Data, you will be informed if certain Data must be provided or if it is optional.

2. How do we use the data we collect?

We use the aforementioned Data for the purposes listed below, and according to the following legal bases:


Legal basis

Create and manage your account on the Site

Performance of a contract

Manage the commercial relationship (invoicing, delivery, after-sales service, product returns, etc.)

Performance of a contract

Send you our newsletters as well as marketing or advertising messages or content.


Improve and optimize our services and allow us to better understand our users and how our services are used

Legitimate interest of Apnée

Manage our Site and carry out internal technical operations as part of the resolution of malfunctions, data analysis, tests, research, analyses, studies, surveys

Legitimate interest of Apnée

When the processing of your Data is based on consent, be aware that you can withdraw it at any time.

Apnée may also process your Data in response to a legal or judicial request (court order or other) or to comply with its legal, regulatory, judicial or administrative obligations.

Finally, Apnée may process your Data to detect or prevent fraudulent activities or breaches of the security of our services, in application and in compliance with legal and regulatory provisions, or even analyze reports of users who have behaved in contravention of our Terms of Service.

3. Who are the recipients of the data we collect and why do we send them this data?

3.1 Data transferred to public authorities and/or bodies

In accordance with the regulations in force, your Data may be transmitted to the competent authorities on request and in particular to public bodies, court officers, ministerial officers, bodies responsible for collecting debts, exclusively to meet legal obligations. , as well as in the case of the search for the perpetrators of offenses committed on the Internet.

3.2 Data transferred to third parties

We work in close collaboration with third-party companies that may have access to your Data, and in particular with:

  • Our technical service providers (subcontractors) whom we use for the purpose of operating and improving our services, in particular concerning the hosting of Data, studies, analyzes and statistics, the use of our Site and/or the proper functioning of the Site and provide the necessary assistance to its users.

We only provide these third parties with the Data they need to perform their services, and we require that they do not use your Data for any other purpose.

These third parties only act in accordance with our instructions and are contractually bound to ensure a level of security and confidentiality of your Data identical to that which we guarantee to you, in accordance with the GDPR.

4. How long do we keep your data?

Your Data will not be kept beyond the time strictly necessary for the purposes pursued as set out in this Privacy Policy, in accordance with the GDPR.

In this respect, your Data is kept:

  • For the duration of your registration on our Site;

  • In any case, for a period of 3 years from the suspension / termination of your account;

  • For the legal duration of 13 months for cookies and other tracking technologies that we use to optimize the use of our Site.

Your Data is erased when the retention periods expire. Nevertheless, your Data may be archived beyond the periods provided for above for the defense of our interests in court and for the purposes of research, observation and prosecution of criminal offenses for the sole purpose of allowing, as as necessary, the provision of your Data to the judicial authority.

Archiving implies that your Data will no longer be available online but will be extracted and stored on an independent and secure medium.

5. Are your data transferred, how and where?

In principle, your Data is securely hosted within the European Union and is not transferred outside the territory of the European Union.

However, in the event that we are required to transfer them (for example to technical service providers) outside the European Union, we will always do so in a secure manner and in accordance with the regulations in force:

  • Either by transferring the Data to a recipient located in a country that has been the subject of an adequacy decision by the European Commission certifying that it has an adequate level of protection;

  • Either by executing or having executed the European Standard Contractual Clauses which have been approved by the European Commission as ensuring an adequate level of protection for your Data;

  • Either through the use of Binding Internal Company Rules validated by the competent data protection authorities;

  • Or by using all appropriate guarantees referred to in Article 46 of the GDPR.

6. How is your data protected?

We take appropriate technical and organizational measures to prohibit unauthorized access to or modification, disclosure, loss or destruction of your Data. It is important that you maintain the confidentiality of your identifiers in order to prevent unlawful use of your account, in accordance with our General Conditions of Use .

7. What are your rights over your data

In accordance with applicable laws and regulations on the protection of personal data, you have a number of rights relating to your Data, namely:

  • A right of access and information : you have the right to be informed in a concise, transparent, intelligible and easily accessible manner of how your Data is processed. You also have the right to obtain (i) confirmation that Data concerning you is being processed and, where applicable (ii) to access this Data and obtain a copy thereof.

  • A right of rectification : you have the right to obtain the rectification of inaccurate Data concerning you. You also have the right to complete incomplete Data concerning you, by providing an additional declaration. In the event of exercise of this right, we undertake to communicate any rectification to all the recipients of your Data.

  • A right of erasure : in certain cases, you have the right to obtain the erasure of your Data. However, this is not an absolute right and we may for legal or legitimate reasons keep this Data.

  • A right to limit processing : in certain cases, you have the right to obtain the limitation of processing of your Data.

  • A right to Data portability : you have the right to receive your Data that you have provided to us, in a structured, commonly used and machine-readable format, for your personal use or to transmit it to a third party of your choice. This right only applies when the processing of your Data is based on your consent, on a contract or when this processing is carried out by automated means.

  • A right to object to processing : you have the right to object at any time to the processing of your Data for processing based on our legitimate interest, and those for commercial prospecting purposes. This is not an absolute right and we may for legal or legitimate reasons refuse your request for opposition.

  • The right to withdraw your consent at any time : you can withdraw your consent to the processing of your Data when the processing is based on your consent. Withdrawal of consent does not affect the lawfulness of processing based on consent made prior to such withdrawal.

  • The right to file a complaint with the CNIL : you have the right to contact the CNIL to complain about our personal data protection practices, if applicable.

  • The right to give instructions concerning the fate of your data after your death : you have the right to give us instructions concerning the use of your Data after your death.

To exercise these rights, you can contact us at the following address:

Note that we may require proof of your identity to exercise these rights.

8. Changes to our Privacy Policy

We may occasionally modify this policy, in particular to comply with any regulatory, jurisprudential, editorial or technical developments. Where appropriate, we will change the "last updated" date and indicate the date on which the changes were made. When necessary, we will inform you and/or seek your consent. We advise you to check this page regularly to take note of any changes or updates to our policy.


For any question relating to this policy or for any request relating to your Data, you can contact us by:

  • Sending an email to the following address:

  • Sending a letter to the following address: Apnée Swimwear 26 rue des Francs Bourgeois 75003 Paris

Version updated on June 26, 2020