Meeting with Laetitia Olivieri, president of Apnée
Why did you decide to launch women's swimwear?
We launched Apnée 5 years ago with the ambition to modernize the world of men's swimwear. We hadn't planned to launch the Woman at all. To tell the truth, the offer is so plethoric that we did not really see the added value that we were going to be able to bring. And finally, we gave in to the insistence of friends and loyal customers :), also because we realized that there really wasn't an eco-responsible offer in the premium women's swimwear segment.
We thought long and hard about this first collection because we wanted it to reflect Apnée: eco-responsible, refined, high-quality materials. We have chosen high quality materials made in Italy, in recycled polyamide and elastane. The jerseys are fully lined which is rare enough to be highlighted. The cuts have been designed to be elegant and sexy at the same time, while remaining comfortable to move around (a real challenge!). No dark colors for this first collection, but pretty prints to mix and match, and pretty eco-designed beachwear pieces to hang out chic by the water this summer.
Are your swimsuits recycled like men's swim shorts?
Yes quite. It was a prerequisite for us. The swimsuits are made of 75% recycled polyamide and 25% elastane for comfort and support. The fabrics come from Italy and the production is made in Portugal in an Oeko Tex certified factory.
Why did you launch beachwear pieces in the first year?
Apnée is above all a style :) For us, it made sense to offer beach silhouettes, and not just swimsuits. We offer pretty evanescent dresses in organic cotton voile, to be worn day and night, and wide pants in light cotton. Women can also borrow linen shirts and printed shirts from the men's locker room, we love it!
What are you planning for next year?
We are impatiently awaiting the return of our customers, but have already finalized the Spring Summer 2023 collection. New colors and prints are waiting for you, and other surprises.