Apnée Blog

Branded swimwear: elegance and quality from Apnée

Summer is coming and it's time to think about refreshing your beach wardrobe with swimwear that combines style and quality. At Apnée, we are proud to present our new collection of branded swimw...

How do I choose my swim shorts?

Apnée revolutionizes the world of men's swimwear Sustainable innovation: Apnée was born in 2017 with a clear mission: to breathe new life into men's swimwear by using plastic waste recovered from t...

Mid-season jackets for Men Apnée

We often wonder what clothes to wear in mid-season, in autumn and spring, when the weather tends to be capricious. It is difficult to bet on the right clothes when the weather is constantly changin...

Ocean love story

Even if you're not a fan of Valentine's Day (neither are we 😛), isn't it sometimes nice to let yourself be carried away by a bit of benevolent “cucuterie”! We never tell each other enough that we l...

How does an eco-responsible brand like Apnée approach sales?

The sales, a temptation for many people, a period of indulgence where six out of ten French people give in to pleasure. In this whirlwind of consumption, 65% wait for these moments, which occur twi...

Our eco-responsible destinations to escape winter

Apnée was born from the love of the seabed. Lose control, let yourself be lulled by the sound of the waves. A certain idea of ​​elegance to the rhythm of stopovers and trips. Our initial ambition i...

Christmas 2023: Discover our selection of Eco-Responsible gifts

Christmas is fast approaching and with it the headache of presents… How to be original this year? More eco-responsible ? Have fun on a limited budget? How can we make sense of this ultimately very ...

How to approach Black Friday as an eco-responsible brand?

Originating in the United States, Black Friday was organized for the first time in France in 2010. This year Black Friday will take place on Friday November 24, 2023 , although the offers often ex...

Discover our Fall/Winter collection

How to dress well this fall for a man? Autumn ... A season marked by the start of the school year, the obligation to get dressed again , the reunion with the metro for some, but also the drop in t...

Getaway to Rio in Freediving

Renowned for its stunning beaches and laid-back lifestyle, Rio is THE once-in-a-lifetime destination. Jordan and Jonathan spent 10 days there. Discover their favorite spots, interspersed with un...