A paradise for surfers waiting for the right wave, but also for souls in search of a chic and relaxed lifestyle, the Basque coast is the good vibes destination par excellence! An ideal place for those looking to embrace Apnée's eco-responsible philosophy.
Discover the spots from our fall/winter shoot
Guéthary
Last little gem of the Basque Coast, very preserved, with few addresses. The clientele is rather sporty, they come to surf... or dream of surfing the famous Parliamentia wave, which starts from afar and lasts for a very long time.
The natural beauty of Guéthary attracts nature lovers who seek a peaceful refuge to enjoy its unspoilt landscapes , whether on the beach or while hiking through the coastal paths. These landscapes therefore motivated us to shoot our model with our Sailor Jack Sweater , made from merino wool, and our Green cotton jersey pants , 100% organic.
Impossible not to stop there, charming 5-room hotel located a few minutes from Guéthary beach. It is also a restaurant and a bar, where regulars and boaters meet from morning until evening. It was our HQ the first day, warm welcome, simple seasonal menu.
Also discover the Ederra boutique (which means “Beautiful” in Basque) which is a concept store for sustainable and responsible clothing, ethically made in Guéthary.
Hundred Steps Beach in Bidart is located at the bottom of the Erretegia cliff between Erretegia beach and Pavillon Royal beach. Its access is via the cliff path. It is one of the most beautiful sites on the Basque coast.
Nestled in the hollow of superb cliffs, it has retained all of its natural environment . No or few buildings other than the small room of the Lifeguards and the pretty crampotte, ideal for having a drink while observing the waves.
Elegance and ecology: the Fall/Winter Apnea collection on the Basque Coast
It is therefore in this region that we decided to shoot our fall/winter collection, highlighting our flagship items designed with care and in compliance with our ecological commitment.
Our fall/winter collection embodies the spirit of the Basque coast, perfectly blending the chic and relaxed style that this region inspires. Our emblematic pieces, like the cream hoodie , made in organic cotton and the eco-designed bi-material jacket , are both elegant and comfortable , reflecting the duality of the Basque coast. The sometimes rainy weather conditions of autumn make it an ideal place to highlight our 100% recycled parka , thus combining fashion with environmental preservation.
Our favorite addresses:
Hotels
Le Garage , a former garage transformed into an uninhibited design hotel
Where to have a drink
Extola Bibi (formerly the 100 steps), a small tavern overlooking the ocean for an aperitif at sunset
The public square, literary café of Biarritz ( 2 Rue Peyroloubilh, 64200 Biarritz)
Centro Biarritz , cocktail bar which has just opened in the center of Biarritz
Where to eat
Chéri Bibi , Natural wine bar, home cooking and local products
Carlos , waves and sunset atmosphere
The beachside restaurant with a trendy tavern atmosphere
Where to get a massage
ASM Holistic: Anne-Sophie
holistic therapist, specialist in maderotherapy techniques @asm_holistic
You can find the article dedicated to it here .