Article: The true cost of Apnée swimwears

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Feb 9, 2026destinations

The true cost of Apnée swimwears

Invest for the long term

The true cost of the eco-friendly swimwear

When faced with an ethical swimwear, the first thought is often to look at the price tag. However, the price displayed does not reflect the actual cost.

True value is measured over time

An Apnée Swimwear, designed from high-end recycled materials , is designed to last several seasons, without losing its shape or elegance.

Explore our collections For women and men, find the model that will last you a long time.

Fast fashion vs. sustainable swimwear : the calculation is simple

Take a cheap swimwear from a fast-fashion brand. After a few swims, the colors fade, the elasticity loses, and the comfort disappears. The result: a new purchase every summer.

Conversely, a sustainable Apnée swimwear is:

Designed in Paris,
ethically made in Portugal,
Made with recycled fabrics that are resistant to salt, chlorine and sun.

👉 A single swimwear, worn summer after summer, replaces 2 to 3 disposable jerseys .

When the real cost becomes the benefit

Imagine an Apnea swimwear worn all summer for three consecutive seasons .
Thanks to high-quality, eco-designed materials , it retains: its cut, its colors and its shape.

Over the same period, repeated purchases of cheap jerseys often end up costing more , not to mention the environmental impact.

👉 Investing in an ethical conception means paying less in the long run.

Choosing an eco-friendly jersey means reducing overconsumption.

Each sustainable Apnée swimwear limits:

textile waste,
overproduction,
the exploitation of virgin resources.

In addition to responsible design , Apnée actively supports ocean protection through its partnerships with Wings of the Ocean and Coral Guardian .