Apnée Blog

Ocean love story

Even if you're not a fan of Valentine's Day (neither are we 😛), isn't it sometimes nice to let yourself be carried away by a bit of benevolent “cucuterie”! We never tell each other enough that we l...

How does an eco-responsible brand like Apnée approach sales?

The sales, a temptation for many people, a period of indulgence where six out of ten French people give in to pleasure. In this whirlwind of consumption, 65% wait for these moments, which occur twi...

Our eco-responsible destinations to escape winter

Apnée was born from the love of the seabed. Lose control, let yourself be lulled by the sound of the waves. A certain idea of ​​elegance to the rhythm of stopovers and trips. Our initial ambit...

Christmas 2023: Discover our selection of Eco-Responsible gifts

Christmas is fast approaching and with it the headache of presents… How to be original this year? More eco-responsible ? Have fun on a limited budget? How can we make sense of this ultimately very ...

How to approach Black Friday as an eco-responsible brand?

Originating in the United States, Black Friday was organized for the first time in France in 2010. This year Black Friday will take place on Friday November 24, 2023 , although the offers often ex...

Discover our Fall/Winter collection

How to dress well this fall for a man? Autumn ... A season marked by the start of the school year, the obligation to get dressed again , the reunion with the metro for some, but also the drop in t...

Treat yourself with complete confidence!

At Apnée, your satisfaction is our priority. We offer you high-quality products and services. Apnée, a brand committed to sustainable and desirable fashion Quality and durability: We are committed...

Apnée settles in Abbesses

It is in the heart of Montmartre, at 8 rue des Abbesses , that we invite you to our Pop-up shop ! From May 2nd to July 9th , you will discover the new Spring/Summer collection: our ...

Apnée x Wings of the Ocean

In line with our commitment to Coral Guardian, we want to support projects that pursue the same objectives as us: protecting the seabed, reducing plastic and protecting ecosystems, particularly ou...

Apnée X Gunther: The eco-urban swim shorts

Since its creation, Apnée has liked to meet brands that share our values. This year, we are happy to collaborate with Gunther Paris, a young Parisian fashion brand, made in France from beautiful e...