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8 million tonnes of waste are dumped into the oceans every year

At the origin of Apnée, a passion for the oceans and a desire to illustrate our unique relationship with the seabed. At the heart of the brand, values ​​of transparency and innovation. And today, the desire to go further.

The alarming UN report which predicts that in 2050, the ocean will contain more plastic than fish, is pushing us to revise our approach by reinventing our products. By positioning ourselves as agents of change, we hope to ultimately lastingly modify our social and environmental impact.

Our project

Turning waste into a resource

To preserve our oceans, we started by reinventing our products.

Our eco-responsible men's swimwear is designed according to three criteria: quality, durability and respect for the environment. Because there are alternatives to plastic pollution, we believe you shouldn't have to choose between know-how and ethics. An observation which pushed us to resort to the use of 100% recycled polyester fiber, an eco-responsible material thanks to which we turn waste into a resource.

1 swimsuit = 10 recycled plastic bottles.

1 parka = 25 recycled plastic bottles.

To do this, we have partnered with SEAQUAL™ which, with a very large network of fishermen in the Mediterranean, collects plastic waste found in fishing nets and on beaches to transform it into eco-responsible fiber. Following long-term work, and thanks to the know-how of our artisans in Portugal, we have succeeded in creating a line of 100% ethical and innovative men's swimwear and a 100% recycled parka.

In 2019, we launched our first eco-responsible collection: “Ocean”. Today, all of our swimsuits are 100% recycled. Since 2021, we have been offering eco-responsible beachwear pieces to complete your looks: organic cotton t-shirts , men's linen shirts , linen jacket and linen pants .

More information about SEAQUAL™

Our engagement


We have chosen to support Coral Guardian in their fight to preserve coral ecosystems.

Coral Guardian is a French association founded in 2012 working for the conservation of coral ecosystems in Indonesia and the Mediterranean, by involving local populations through the restoration, preservation and valorization of corals, degraded by humans.

In order to support them in their actions, we highlight them and offer each customer the opportunity to make a donation of the amount of their choice when paying for their order.

By joining forces in this way, we hope little by little to take part in change and succeed in preserving the seabed.

More information about Coral Guardian

Our support


We have also decided to support Wings of the Ocean in their fight to protect the oceans.

What is Wings of the Ocean?

This is 99,000 kg of waste collected, 4,000,000 m² decontaminated and 712 decontamination actions since 2018.

Founded in 2018, Wings of the ocean positions itself as a pioneer in the field of litter collection in France. Actively working to preserve the oceans by carrying out waste collection operations, these efforts are intended to ensure the protection of marine biodiversity and the natural ecosystem of coastal areas.

In order to contribute to their efforts, we highlight them and offer each customer the opportunity to make a donation of their choice when paying for their order.

Our aspirations to contribute to change and preserve the seabed are gradually coming to fruition through our sustained commitment to organizations such as Wings of the Ocean.

More information about Wings of the ocean

Our ambition


Aware that these initiatives are only the beginnings of a long process, we are already thinking about the “next” move. Fashion being the second most polluting industry in the world, it seems essential to us to seek solutions to limit our impact, and thus build a future through the prism of ecology.

If these first commitments have already given us some ideas for the future, such as designing all of our swimsuits today in recycled fiber or organizing environmental awareness events, we also remain attentive to your ideas or projects that we are already looking forward to supporting.

To do this, write to us at